{"id":3292,"date":"2021-08-16T00:57:25","date_gmt":"2021-08-16T03:57:25","guid":{"rendered":"https:\/\/www.imagina.com.br\/blog\/?p=3292"},"modified":"2021-08-16T01:01:58","modified_gmt":"2021-08-16T04:01:58","slug":"logo-brahma","status":"publish","type":"post","link":"https:\/\/www.imagina.com.br\/blog\/?p=3292","title":{"rendered":"Logo Brahma"},"content":{"rendered":"\n<p>De tempos em tempos a Brahma mexe e troca o seu logotipo. Desde o seu in\u00edcio, a marca tem mais de 130 anos, foram dezenas de logos. N\u00f3s inclusive fizemos uma s\u00e9rie especial de r\u00f3tulos e ilustra\u00e7\u00f5es, mostrando esta evolu\u00e7\u00e3o, vejam clicando <a rel=\"noreferrer noopener\" href=\"https:\/\/www.imagina.com.br\/blog\/?p=3236\" data-type=\"URL\" data-id=\"https:\/\/www.imagina.com.br\/blog\/?p=3236\" target=\"_blank\">aqui \u00f3<\/a>.<\/p>\n\n\n\n<p>Em meados de 2010, recebemos a miss\u00e3o de finalizar em 3D a ent\u00e3o &#8220;nova banana de Brahma&#8221;, como era chamada na ag\u00eancia. O logo que foi aplicado em toda a programa\u00e7\u00e3o visual da marca, nas latas, nas garrafas, embalagens, caminh\u00f5es e etc. <\/p>\n\n\n\n<p>Foi um trabalho de ilustra\u00e7\u00e3o relativamente simples, mas de grande repercuss\u00e3o, pois sua utiliza\u00e7\u00e3o foi grande, espalhando-se por todo o Brasil. Dirigidos por Eduardo Martins, ent\u00e3o Diretor de Cria\u00e7\u00e3o na Ag\u00eancia \u00c1frica, usamos o 3D Maya com retoques no sempre presente Adobe Photoshop. <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"464\" height=\"631\" data-attachment-id=\"3295\" data-permalink=\"https:\/\/www.imagina.com.br\/blog\/?attachment_id=3295\" data-orig-file=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/08\/ilustracoes18.jpg?fit=464%2C631&amp;ssl=1\" data-orig-size=\"464,631\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ilustracoes18\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/08\/ilustracoes18.jpg?fit=464%2C631&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/08\/ilustracoes18.jpg?resize=464%2C631&#038;ssl=1\" alt=\"\" data-id=\"3295\" data-full-url=\"https:\/\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/08\/ilustracoes18.jpg\" data-link=\"https:\/\/www.imagina.com.br\/blog\/?attachment_id=3295\" class=\"wp-image-3295\" srcset=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/08\/ilustracoes18.jpg?w=464&amp;ssl=1 464w, https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/08\/ilustracoes18.jpg?resize=221%2C300&amp;ssl=1 221w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Esta era a &#8220;banana&#8221; anterior, em uma ilustra\u00e7\u00e3o em 3D tamb\u00e9m feita por n\u00f3s. Parece foto n\u00e3o \u00e9? Pois \u00e9, n\u00e3o \u00e9.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Se tiv\u00e9ssemos cobrado meio centavo por cada cerveja que foi fabricada com ele hein? Estariamos mais ricos do que o Lemman.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De tempos em tempos a Brahma mexe e troca o seu logotipo. Desde o seu in\u00edcio, a marca tem mais de 130 anos, foram dezenas de logos. N\u00f3s inclusive fizemos uma s\u00e9rie especial de r\u00f3tulos e ilustra\u00e7\u00f5es, mostrando esta evolu\u00e7\u00e3o, vejam clicando aqui \u00f3. Em meados de 2010, recebemos a miss\u00e3o de finalizar em 3D [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-3292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento-e-publicidade"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/08\/ilustracoes8.jpg?fit=745%2C747&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p21GrM-R6","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3292"}],"version-history":[{"count":4,"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3292\/revisions"}],"predecessor-version":[{"id":3298,"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3292\/revisions\/3298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=\/wp\/v2\/media\/3293"}],"wp:attachment":[{"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}