{"id":3207,"date":"2021-05-31T09:32:40","date_gmt":"2021-05-31T12:32:40","guid":{"rendered":"https:\/\/www.imagina.com.br\/blog\/?p=3207"},"modified":"2021-05-31T09:34:51","modified_gmt":"2021-05-31T12:34:51","slug":"michelin-bibendum","status":"publish","type":"post","link":"https:\/\/www.imagina.com.br\/blog\/?p=3207","title":{"rendered":"Michelin Bibendum"},"content":{"rendered":"\n<p>At\u00e9 agora eu s\u00f3 falei de filmes, mas a Imagina tem um <a rel=\"noreferrer noopener\" href=\"https:\/\/www.imagina.com.br\/portfolio_ilustracoes.html\" data-type=\"URL\" data-id=\"https:\/\/www.imagina.com.br\/portfolio_ilustracoes.html\" target=\"_blank\">portf\u00f3lio de Ilustra\u00e7\u00f5es<\/a> muito bacana tamb\u00e9m. <br \/>Inicialmente s\u00f3 faz\u00edamos anima\u00e7\u00f5es para TV mas l\u00e1 em meados dos anos 2000 come\u00e7amos a fazer ilustra\u00e7\u00f5es e adoramos! Um exemplo bem bacana \u00e9 o Bibendum da Michelin. <\/p>\n\n\n\n<p>Este personagem tem mais de 100 anos e desde ent\u00e3o vem recebendo altera\u00e7\u00f5es em seu design, sempre se adequando ao momento, para estar sempre moderno.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"1024\" data-attachment-id=\"3208\" data-permalink=\"https:\/\/www.imagina.com.br\/blog\/?attachment_id=3208\" data-orig-file=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/800px-Michelin_Poster_1898-e1622463964374.jpg?fit=447%2C600&amp;ssl=1\" data-orig-size=\"447,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"800px-Michelin_Poster_1898\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Ta\u00ed o primeiro Bibendum, bebendo cacos de vidro!&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/800px-Michelin_Poster_1898-e1622463964374.jpg?fit=762%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/800px-Michelin_Poster_1898.jpg?resize=762%2C1024\" alt=\"\" data-id=\"3208\" data-full-url=\"http:\/\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/800px-Michelin_Poster_1898-e1622463964374.jpg\" data-link=\"https:\/\/www.imagina.com.br\/blog\/?attachment_id=3208\" class=\"wp-image-3208\"\/><figcaption class=\"blocks-gallery-item__caption\">Ta\u00ed o primeiro Bibendum, bebendo cacos de vidro!<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Naquele momento a Michelin estava procurando desenvolver um novo Bib, atualizado, jovial, mais jovem, com mais possibilidades de atua\u00e7\u00e3o. N\u00e3o sei bem porque mas a Ogilvy Rio fez uma concorr\u00eancia para escolher uma produtora para este job important\u00edssimo. E vencemos!!! Um contrato de 3 anos onde al\u00e9m de desenvolver o novo Bib, fizemos dezenas de ilustra\u00e7\u00f5es para a Michelin, com o Bib em diversas situa\u00e7\u00f5es. Para um contrato t\u00e3o importante na minha proposta eu coloquei 1 m\u00eas inteiro de pesquisa e desenvolvimento, onde estudamos todos os Bib&#8217;s, fizemos diversos rascunhos at\u00e9 chegar neste lind\u00e3o a\u00ed, que foi aprovado de primeira! Atingimos a todos os objetivos propostos.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"345\" height=\"328\" data-attachment-id=\"3210\" data-permalink=\"https:\/\/www.imagina.com.br\/blog\/?attachment_id=3210\" data-orig-file=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.18.jpg?fit=345%2C328&amp;ssl=1\" data-orig-size=\"345,328\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"ScreenCapture 2021-05-31 at 09.09.18\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.18.jpg?fit=345%2C328&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.18.jpg?resize=345%2C328\" alt=\"\" data-id=\"3210\" data-full-url=\"http:\/\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.18.jpg\" data-link=\"https:\/\/www.imagina.com.br\/blog\/?attachment_id=3210\" class=\"wp-image-3210\" srcset=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.18.jpg?w=345&amp;ssl=1 345w, https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.18.jpg?resize=300%2C285&amp;ssl=1 300w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"352\" height=\"343\" data-attachment-id=\"3211\" data-permalink=\"https:\/\/www.imagina.com.br\/blog\/?attachment_id=3211\" data-orig-file=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.27.jpg?fit=352%2C343&amp;ssl=1\" data-orig-size=\"352,343\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"ScreenCapture 2021-05-31 at 09.09.27\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.27.jpg?fit=352%2C343&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.27.jpg?resize=352%2C343\" alt=\"\" data-id=\"3211\" data-full-url=\"http:\/\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.27.jpg\" data-link=\"https:\/\/www.imagina.com.br\/blog\/?attachment_id=3211\" class=\"wp-image-3211\" srcset=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.27.jpg?w=352&amp;ssl=1 352w, https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.27.jpg?resize=300%2C292&amp;ssl=1 300w\" sizes=\"auto, (max-width: 352px) 100vw, 352px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Infelizmente para n\u00f3s, hehe, todos os Bibs v\u00e3o para um arquivo central na Fran\u00e7a e depois que acabou o contrato eles tinham tantos Bib&#8217;s prontos para uso por l\u00e1, que nosso trabalho parou. Uma pena, eu adorava fazer Bib&#8217;s. Hoje outras produtoras tamb\u00e9m tem o &#8220;nosso&#8221; Bib em 3D digital, principalmente na Fran\u00e7a.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"164\" data-attachment-id=\"3212\" data-permalink=\"https:\/\/www.imagina.com.br\/blog\/?attachment_id=3212\" data-orig-file=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.10.jpg?fit=346%2C164&amp;ssl=1\" data-orig-size=\"346,164\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"ScreenCapture-2021-05-31-at-09.09.10\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.10.jpg?fit=346%2C164&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.10.jpg?resize=346%2C164&#038;ssl=1\" alt=\"\" data-id=\"3212\" data-full-url=\"https:\/\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.10.jpg\" data-link=\"https:\/\/www.imagina.com.br\/blog\/?attachment_id=3212\" class=\"wp-image-3212\" srcset=\"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.10.jpg?w=346&amp;ssl=1 346w, https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.09.10.jpg?resize=300%2C142&amp;ssl=1 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>\u00c9 isso, a Imagina \u00e9 boa de Ilustra\u00e7\u00f5es tamb\u00e9m, podem mandar seus pedidos!!!!<\/p>\n\n\n\n<p>M\u00e1rio<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At\u00e9 agora eu s\u00f3 falei de filmes, mas a Imagina tem um portf\u00f3lio de Ilustra\u00e7\u00f5es muito bacana tamb\u00e9m. Inicialmente s\u00f3 faz\u00edamos anima\u00e7\u00f5es para TV mas l\u00e1 em meados dos anos 2000 come\u00e7amos a fazer ilustra\u00e7\u00f5es e adoramos! Um exemplo bem bacana \u00e9 o Bibendum da Michelin. Este personagem tem mais de 100 anos e desde [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-3207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento-e-publicidade"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.imagina.com.br\/blog\/wp-content\/uploads\/2021\/05\/ScreenCapture-2021-05-31-at-09.08.58.jpg?fit=347%2C259&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p21GrM-PJ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3207"}],"version-history":[{"count":3,"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3207\/revisions"}],"predecessor-version":[{"id":3215,"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3207\/revisions\/3215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=\/wp\/v2\/media\/3209"}],"wp:attachment":[{"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imagina.com.br\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}